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Lovers+ Shows The Kinky Pleasures Available With A Condom
Author: Aline Elsermans
Wednesday 15th of April 2015 01:35:51 PM

The South African condom brand Lovers+ has a new advertisement that straddles the fine distinction between innocent playtime and that of the naughty bedroom variety. Lovers+ is the leading condom brand in South Africa and is known for their creative advertisements.  The new campaign is created by agency Joe Public and has to parts. Teddy bears, trains and other wholesome toys illustrate the fun you can have without a condom, while in the other part sex toys are shown and represent the kinky pleasures available with a condom.  The striking visual is further boosted by the appropriately suggestive tagline: ‘There’s a fine line between playtime and playtime’.

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