We’re very proud that our second ‘Fashion against AIDS’ collection together with H&M has been launched and is now available in almost 1000 stores in 30 countries with designs by artists including Katy Perry, Roisin Murphy, Pharrell Williams/N.E.R.D., Estelle, Yoko Ono, Dita Von Teese, Cyndi Lauper, Tokio Hotel, Yelle, Robyn, Dangerous Muse and Katharine Hamnett.
All T-shirts, dresses and bodies are made of organic cotton and 25% of the sales price will be donated to HIV/AIDS prevention projects of Designers against AIDS, UNFPA, MTV’s Staying Alive Foundation and YouthAIDS.
This special 100 percent organic cotton collection has been launched in H&M DIVIDED departments.
Roisin Murphy
Dangerous Muse
Cyndi Lauper
“The collection has a 1980s feel with mixtures of white, bright and graffiti-like prints. Girls can wear them with short skirts or worn denim with big accessories to complete the look. Boys can match the t-shirts with colored denim or rolled-up chinos complimenting the 80s aesthetic” says Ann-Sofie Johansson, H&M Head of Design. “The fight against AIDS has always been one of our priorities, and H&M is overwhelmed by the enthusiasm and commitment from each and every celebrity involved in this collection."
Katy Perry
“H&M and Fashion Against AIDS are very important to us. We could never reach an audience of so many young people on our own,” explains Ninette Murk, founder, Designers Against AIDS. “AIDS is still a significant issue. People establish an attitude towards their sex lives at a very young age, so it's very important for them to realize how crucial safe sex is, as early as possible.”
N.E.R.D.
For the 2009 Fashion Against AIDS collection, the message is loud and clear with bold language and vibrant colors. Roisin Murphy’s t-shirt is bold with the phrase “Protection is power” on the front and back of a men’s t-shirt and a women’s bodysuit. N.E.R.D uses a clever graphic to shout “use your brain” on vibrant tank tops and t-shirts for both men and women. Estelle designed a tank top with the slogan “LIFE IS TOO SHORT – HAVE SEX BE SAFE” next to a sassy silhouette of an empowered woman. Katy Perry’s clever safe sex message, “WHAT’S ON THE OUTSIDE IS WHAT COUNTS,” appears on both a bodysuit and a cap-sleeved shirt. In a nostalgic nod to her roots, “GIRLS JUST WANNA HAVE SAFE SEX” is scribbled in pink lipstick on Cyndi Lauper’s t-shirt. Others include Yoko Ono’s design of the words “IMAGINE PEACE” in multiple languages and Robyn’s feisty “PROTECT YOUR BODY.”
Estelle
Robyn
Dita von Teese, an avid supporter of AIDS causes, created an alluring image of her iconic red lips and arched brow on a cute cap-sleeved T:"It is really great that H&M continues to educate its customers and the world about HIV/AIDS with their campaign Fashion Against AIDS. We must never give up the fight against this horrible disease and we must constantly remind each other not to become apathetic or careless. The war on HIV/AIDS must continue."
Dita von Teese
Yelle
