Since 2008, Designers Against AIDS has successfully collaborated with fashion giant H&M, launching the global Fashion Against Aids campaigns.The first campaign immediately turned out to be a success, the idea of combining fashion with the message
of safe sex was being embraced by the media and the artists, who took the time to design one of the T-shirts for the collection. Not only the message was spread, but there's also the fact that 25 % of the sales price of all FAA garment was directly donated to
HIV/AIDS awareness projects.
In early 2008 the first campaign was supported by Rihanna, Chicks on Speed, Good
Charlotte, Henrik Vibskov, Jade Jagger, Justice, Katharine Hamnett, My Chemical Romance, Rufus Wainwright, Scissor Sisters, The Cardigans, Tiga, Timbaland, Justice and Ziggy Marley.
All of these motivated well-known artists designed an exclusive shirt which was appreciated by absolutely everybody, from fans to fashionistas.
In spring 2009 the second Fashion Against Aids campaign hit the H&M stores in 30 countries, which meant that the collection was released in nearly 1000 stores.
Once again, successful celebrities and artists showed their support by designing exclusive pieces for the Fashion Against Aids clothing line. We were proud to have the support of these artists for our second campaign: Katy Perry, Yelle, Dita Von Teese, Estelle, Katharine Hamnett, Roisin Murphy, N.E.R.D., Tokio Hotel, Yoko Ono, Moby, Cyndi Lauper, Dangerous Muse and Robyn.
In 2010 we presented the FAA Festival Collection and in 2011 the Unisex Collection, presented by Selma Blair, Penn Badgley, Keri Hilson, Sky Ferreira, Akon, Nikki Reed, Ginnifer Goodwyn, Scissor Sisters, Shiloh Fernandez and The Misshapes.
Thanks to the artists for designing and/or promoting these garments and thanks to you for buying them, we were able to spread our call for safe sex all over the world and to open our education center IHAEC!
The fact that we got people to talk and think about our message was also proven by the half a million (!) hits that the FAA videocampaign received on Youtube and the astonishing 1650 links concerning FAA and DAA that could be found all over the internet.
We're unbelievably proud and thankful for everyones help, from celebrities to the press to all of you guys. Let's keep up this amazing work, because together we can make a change!
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