This week DAA launched a brand new campaign in Antwerp, Belgium in collaboration with Antwerp Pride that will take place from June 24-27. Our messages are seen all over the city thanks to De Lijn (Flanders public transport company). Pasted to the outside of ten trams, the campaign is visible not only to its underground and overground commuters, but to pedestrians and all other roadside onlookers as well. The advertisement runs on various tramlines in Antwerp until the end of June. With this campaign we want to make people aware of the current HIV situation; we still have a long way to go and it's clear that HIV is affecting thousands of lives every day. So do what you can and protect yourself! A big credit goes to Antwerp based graphic designer Tom Tosseyn who created the design and our creative director Michael J. O'brien. We think it's spot on!
By the time this tram reaches the next stop there will be 5 new cases of HIV worldwide.