On December the first we will launch our new campaign, aimed at young people in Belgium and Holland and starring Cordelia's sister, a star created by Belgian cartoonist Ilah. 2000 posters will be put all over Antwerp and its districts and a viral version will be coming to a computer near you soon! The headline of the poster says "Only a real man can do it with" and underneath the illustration it says 'No condom? No sex.' Quite a good message to give out we think, in a time when HIV infections are rising again among young people all over Europe, the US and the UK. Condoms are cool, condoms are normal- and people on the dating scene who don't carry them with them are irresponsible fools. There, we said it.
