Author: M. G.
Are you male or female? How much do you know about sex? What more do you want to know? These questions are the first three things you will read on durexindia.com. As usual, Durex rocks and the approach they’re using for promoting condom use in India, a place where condom-use is still a no-no-NO subject, will surely bring good outcomes.
Durex provides visitors with a set of easy answers to several big questions you could ask yourself when it comes to sex. How to achieve the sexual life of my dreams? How to deal with my past sexual life? How to talk about sex? Anybody can have similar insecurities -not only Indian people- and Durex has a quite clear understanding of people and sex, so it’s useful to keep that good advice in mind.
By the way, another awesome fact about Durex’s efforts in India is their next advertising campaign featuring Ranveer Singh, Bollywood super star of the moment. I’ll never stop thanking Durex -and God- for having found a way to put this hunk of a guy in front of a camera and make him do some sex related stuff. “Over the past three-and-a-half years that I’ve been a part of the Hindi film industry, I’ve declined several tempting endorsement offers. I’ve been saving my brand virginity for the right one”, Singh said. “And now, finally, I’m popping my cherry with the world’s leading brand in Sexual Wellbeing – Durex!” Ranveer my dear, I am very happy you saved your virginity till now. You’re first time is going to be unforgettable, trust me! For all of us! “After intensive brainstorming, my partners at Durex and I have jointly devised a kickass creative campaign [...] It will surely hit the spot”. The only bad news is that we're going to have to wait a while before enjoying this new ad, Singh's campaign won't be released any soon. Thank you Durex, even if I have to say I hate your spoilers!