Fashion and campaign: 2 words that make for an interesting pair, especially in the case of this new campaign for Acne Studios.
In the campaign, Frasse Johansson -the 11-year-old son of Acne's Creative Director Jonny- shows us that boys are no longer afraid to wear heels and waist-enhancing pink coats. Blunt-fringed Frasse was keen to be a part of his dad's latest campaign, as shot by hot photographer Viviane Sassen.
Jonny said: "I've seen this new generation's attitude to fashion where the cut, the shape and the character of the garment is the crucial thing, rather than seeking approval from society or to follow set norms. I immediately pictured Frasse, since he embodies this new breed to me. I asked him and I'm happy that he wanted to be a part of the campaign."
The imagery for the autumn/winter 2015/16 campaign will be on billboards in New York, London, Paris and Hong Kong and the collection will be on sale from September 10. Way to go, Acne Studios! We love it!