Creativity, that's Fashion Against Aids!
Author: Paulo Braga de Melo
Monday 27th of February 2012 03:50:12 PM
JCDecaux made a campaign showcase about our partner H&M and one of the campaigns was Fashion Against Aids.
This project is a initiative of DAA and H&M with the goal to increase HIV/AIDS awareness among youth through fashion. Fashion Against Aids (FAA) was launched in 2008 and has been repeated annually ever since. The great creativity of H&M and JCDecaux resulted in many different and innovative campaigns. This was also the case for FAA: an example is the bus shelter dispensing free condoms that was set up in the Netherlands, offering a safe ride to everyone who passed by. This campaign allowed DAA, H&M and JCDecaux to increase the brand awareness, promote safe sex and to raise awareness about HIV/AIDS at the same time.
You can find the complete showcase at: http://www.jcdecaux-oneworld.com/2012/02/campaign-showcase-hm/