Chic Outlet Shopping ®, which has 9 Outlet Villages all over Europe, has been working with Helena Christensen and (RED). (RED) is a global charity that fights against aids. In collaboration with (RED), Helena Christensen designed a tote bag that you can buy since last Friday (1th February 2013) in all Outlet Villages! The tote bag costs €10 and the proceeds will all go to the Global Fund, an organization that finances anti-AIDS programs. This bag is part of the launch of the newest campaign of (RED): ‘(RED) Is The New Black’. During this campaign, (RED) will make all Outlet Villages as red as possible. During the month of February 2013, you will find a lot of products with a red label. Of every sold product with a red label another €1 will go to the Global Fund. In Belgium the bag is sold in Maasmechelen Village.
This limited edition tote bag will only be for sale for 1 month so get your asses to the store and show you support the fight against aids!