Just in time for Valentine's Day our friends over at Schön Magazine surprised us with this video, where 8 models rap against AIDS (or at least give it a damn good try) while showing the latest fashions.
This is what it says on the website of Schön Magazine:
This Valentine’s Day, couples all over the world will be celebrating their love for one another – with one another. As we consecrate the boundary-breaking force of love, so must we remember to strive collectively in the fight against AIDS. In collaboration with Designers Against AIDS, Schön! Magazine and director John Wright have a simple message: love sex, be safe.
Today, AIDS remains one of the world’s most significant health threats. As scientists and researchers the world over search for a cure, prevention and protection remain the key to halting the spread of the HIV virus. This year, think of others with #SchönAgainstAids. Help raise awareness and spread the (safe) love! Read more here.
Now get seated comfortably, pour yourself a nice glass of bubbly and enjoy the video! And don't forget to share & to keep it safe- today and every day.
This Schön! video was produced by
Direction / John Wright
Director of Photography / Jack Webber
1st Assistant Director / Colin Ross
Fashion Editor / Marianna Frannais
Casting / Anissa Payne
Art Direction / Raoul Keil
Models / Charlotte De Carle @ Select Model Management
Diego Barrueco @ Established Models
Hilda Lee @ MODELWERK
Jake Peters @ MODELWERK
Joanna Kuchta @ Models1
Nejilka @ NEVS
Reece Sanders @ MODELWERK
Valerie Van der Graaf @ MODELWERK
Women’s hair / Keiichiro Hirano using Bumble & Bumble
Men’s grooming / Eiji Sato using Bumble & Bumble
Make Up / Yin Lee using Ellis Faas Cosmetics
Camera Assistant / Gabriel Hutchinson
Lighting Assistant Assistant / Craig Gibson
Fashion Assistants / Charly Suggett, Helena Luko & Karine Zenda
Make Up Assistant / Kathy Jung
Music / teenage wildlife
Production / wrightj
Edit & Grade / wrightj
Special Thanks to Pixipixel
Agi & Sam, adidas, Bally, Bottega Veneta, Coach 1941, Charles & Keith, Chiara Ferragni, Daniel W. Fletcher, David Koma, DKNY, Dsquared2, Ganni at Browns Fashion, General Eyewear, House of Holland, John Varvatos, Natacha Marro, Paul & Joe, Palm Angels, Philipp Plein, Scotch & Soda, Topshop, Zadig & Voltaire