Game On!
Author: Veronica Radicati
Monday 8th of October 2012 12:16:30 PM

Who says (computer) nerds don't have sex? As well as anyone, nerds need to protect themselves too! And as far as nerd-friendly safe sex campaigns go, my favorite is currently "Game On"-- launched last year by Diva Creative, a British social marketing agency dedicated to creatively and sustainably making positive behaviour change interventions. The campaign was geared towards teens in the United Kingdom, but as the video was posted on the internet, it ended up hitting people from all over, including me ;-)
Also, as RetroGames and Pixel Art have been becoming quite fashionable again, nothing more appropriate than to use them for a good cause. The game was inspired by old-school video games such as: Super Mario Bros., Mega Man, and Sonic. The point of it is simple: the charecter must avoid contact with the enemy (STDs) and find a condom in order to "win" and sleep with his girlfriend. An additional feature I also thought was great was how the campaign also warns about the dangers of doing stupid sh*t under influence of alcohol... So have a good week and play safe! x La Vero


 

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