Today Katy Perry released a brand new video for her song 'Unconditionally' and it's already becoming one of the most beloved videos of this summer. The new video, that goes with the song with the same name on her album PRISM, features HIV positive and negative young people showing their love for each other. "I worked with UNICEF on this new ‘Unconditionally' video in support of the 35 million people living with HIV, especially the young people who often suffer in silence", Miss Perry says.
The online message when Katy announced the launch of this video is even stronger, because she dedicates it to all victims of the MH17 airplane, many of whom were travelling to the International AIDS Conference in Melbourne, Australia. Originally the plan was to launch her new video there.
This is not Katy Perry's first act of supporting HIV/AIDS awareness of course: In 2009 she joined our project Fashion against AIDS, for which she designed a body suit for girls and a T-shirt for men and chose the slogan "It's what's on the outside that counts." But somehow we think that wha't going on inside is pretty important too for the talented singer. Thank you Katy and keep up the good work!