The new campaign transfers a wonderful message. UNHATE what a great idea. Benetton has always very provocative campaigns. It is very untypical for a fashion brand, but effective. A message with hope and ironic.
A new ad campaign from United Colors of Benetton features photoshopped images of world political and religious leaders smooching in an effort to launch their UNHATE project.
According to Benetton “These are symbolic images of reconciliation – with a touch of ironic hope and constructive provocation – to stimulate reflection on how politics, faith and ideas, even when they are divergent and mutually opposed, must still lead to dialogue and mediation.”