The New Nude
Author: Evelien Peeters
Wednesday 23rd of March 2016 05:18:41 PM

Have you ever thought about the fact that ‘nude’ is actually not nude at all? Well for me it’s easy, I can buy the standard nude and I take it for granted, but I can also imagine not everyone has the same skin colour as me. To say the least! 84% of the world’s population has a skin colour other than the nude we know now. How silly is it that those people can’t find clothes in their own ‘nude’?


Think about all the nude shoes, the nude underwear, nude lipsticks, nude bra’s, nude hosiery, nude nail polish, bandages… and I can just keep on going.
How wrong is it that in 2016 we still have that problem?
Nude means literally naked, but how is it nude if it doesn’t work for everyone.

Men and women of colour are still fighting for their beauty to be recognised and not to be seen as ‘the different ones’.  
They shouldn’t go to a specialty store or pay loads of money to get a real nude piece. That is just ridiculous!

Björn Borg looked into the problem and came up with an innovative solution. They launched an underwear collection called “the Skin Collection” –that is based on the Fitzpatrick skin scale, which has found six different shades. Now a lot more men and women can find panties that match their skin colour.

A big step towards equal rights to everyone with a different skin colour other than the “pale skin’s nude”.

I hope Björn Borg’s campaign will be an inspiration for many other brands to introduce a nude collection that is actually corresponds with a person’s skin colour!

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